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style="">如何設計打包盒來吸引消費者的注意力？</h1> <div class="info"> <span class="font_size">文字：<a href="javascript:setFontSize(16);">[大]</a><a href="javascript:setFontSize(14);">[中]</a><a href="javascript:setFontSize(12);">[小]</a></span> <span class="mobile_qr"> 手機頁面二維碼 <span class="qrimg"><img src="http://ibwewm.z243.ibw.cc/api/QR?t=http://m.hsjiehui.com/display/198370.html&q=2&s=3&e=3" /></span> </span> <span class="PublishedDate">2021/12/10 </span> <span class="Hits">瀏覽次數：<b class="red" id="hits"></b> </span> <div class="share_box"> <div class="share_name">一鍵分享</div> <div style="display: none;background:#E9EBEA" class="share_content">  <div class="bdsharebuttonbox"><a href="#" class="bds_more" data-cmd="more"></a><a href="#" class="bds_qzone" data-cmd="qzone" title="分享到QQ空間"></a><a href="#" class="bds_tsina" data-cmd="tsina" title="分享到新浪微博"></a><a href="#" class="bds_renren" data-cmd="renren" title="分享到人人網"></a><a href="#" class="bds_weixin" data-cmd="weixin" title="分享到微信"></a></div> <script>window._bd_share_config = { "common": { "bdSnsKey": {}, "bdText": "", "bdMini": "2", "bdMiniList": false, "bdPic": "", "bdStyle": "0", "bdSize": "16" }, "share": {} }; with (document) 0[(getElementsByTagName('head')[0] || body).appendChild(createElement('script')).src = 'http://bdimg.share.baidu.com/static/api/js/share.js?v=89860593.js?cdnversion=' + ~(-new Date() / 36e5)];</script>  </div> </div> <script type="text/javascript"> $('.share_box').hover(function () { $(this).find('.share_content').show(); }) $('.share_box').mouseleave(function () { $(this).find('.share_content').hide(); }) </script> </div> <div class="others enquiry"> </div> <div class="others_online"> <a class="online_qq" href="tencent://message/?uin=2269548562&Site=&Menu=yes">售前客服</a> </div>   </div> <div id="info_content" class="display_content display_article"> <p style="text-indent:2em;"> 產品包裝技術已經發展成為我國市場營銷的重要組成部分，它與消費者的心理活動有著密切的關系，那么如何設計打包盒來吸引消費者的眼球呢？讓我們了解一下吧！ </p> <p style="text-indent:2em;"> <br /> </p> <p style="text-indent:2em;"> 1.現實心理學 </p> <p style="text-indent:2em;"> 大多數消費者在消費過程中的消費心理都是現實心理。他們認為商品的實際效用非常重要。他們希望商品好用又便宜，不要刻意追求美觀和新奇。 </p> <p style="text-indent:2em;"> <br /> </p> <p style="text-indent:2em;"> 2.求美心理 </p> <p style="text-indent:2em;"> 具有一定經濟能力的消費者普遍具有求美心理，注重商品的外形和外包裝，更注重商品的藝術價值。年輕人是審美心理的主要消費群體，女性在這一群體中所占比例相對較高。在產品類別上，珠寶、化妝品、服裝、工藝品、禮盒更應注重審美價值心理的表達。 </p> <p style="text-indent:2em;"> <br /> </p> <p style="text-indent:2em;"> 3.求異心理 </p> <p style="text-indent:2em;"> 渴望差異的消費社會群體主要是35歲以下的年輕人。這種文化消費市場群體可以認為商品和包裝風格是非常重要的，并注重新穎性和個性，即包裝技術要求造型、色彩、造型時尚。我們也不太關心商品的使用價值和價格。我們不能忽視目標群體的消費群體。包裝箱系統的設計應突出“新穎”的特點，以滿足自身差異分析的心理需求。 </p> <p style="text-indent:2em;"> <br /> </p> <p style="text-indent:2em;"> 4.從眾心理 </p> <p style="text-indent:2em;"> 群體心理的消費者往往是時尚或名人崇拜者，年齡跨度較大。由于媒體強調時尚和名人的心理行為，因此，包裝設計應把握潮流，或直接提升消費者形象代言人等，以提高商品的可靠性。 </p> </div> <div id="info_CommonContent" class="display_content"> </div> <div class="clear"></div> <dl class="diplay_foot clearfix"> <dt><a 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